Simple and Guaranteed Search Engine Optimization
Getting your website ranked at
the top of the search engine heap can seem like a difficult and time consuming process.
With millions of websites competing for placement, it may seem futile to try to
top the crowd. But, there are some simple techniques that will get your website
in front of your audience and it does not take too much time.
A search engine is
a special application indexes other websites on the internet and has a website for
searching sites based on the words “search terms” that users enter. Search engines
look through their own databases of information in order to find pages that match
criteria. Search engines automatically create web site listings by using spiders
that "crawl" web pages, index their information, and optimally follows that site's
links to other pages.
A directory is a little different in that directories have
categories of information and website owners and people that frequent particular
sites submit the website address to the directory page within the appropriate category.
In order to get a website ranked the site must be modified to help search engines
index as efficiently as possible.
Word Density
Pages should contain 300 to 700 words
of unique and descriptive content. A page's meta tag keywords should also be those
that occur most frequently on the page.
Heading Content
Title, description and keywords
are page heading elements that help search engines understand the content on the
pages.
Title Tags
Well-constructed title tags contain the main keyword for the page,
followed by a brief description of the page content. It will be less than 65 characters
and avoid using stop words such as: a, if, the, then, and, an, to, etc. Your title
tag should also be limited to the use of alphanumeric characters, hyphens, and commas.
See example below.
Description Tags
Good description tags contain information about
the page's content and persuade search engine users to visit your web site. They
should be between 25 and 35 words in length. See example below. Define keywords
Keywords can help search engines understand the content on each page of a website.
Keywords should accurately describe page content. See example below.
Example of a well defined header section for search engine visibility.
<![CDATA[
<head id="Head1">
<title>Instant Internet Services</title>
<meta content="Instant Internet Services creates professional, high quality websites and web applications. Hosting, email and eMarketing are also available."
name="description">
<meta content="Website Design,Website Hosting,Click To Call,Email Accounts,Hosted Exchange,eMarketing,Website Visibility,Page Rank,Domain Registration,Domain Transfers,SSL Certificates,Dedicated Hosting,Site Analytics,Click to Chat,ECommerce,Shopping Cart"
name="keywords">
</head>
]]>
Proper Navigation
Ensure that there are no broken links and make sure all of the links
have descriptive titles since they are used by the search engine spiders to navigate
the site and make sense of the content.
Sitemap
Site maps can improve search
engine optimization of a site by ensuring that all the pages on a website can be located.
This is especially important if a site uses a content created with graphics or Adobe
Flash that do not include HTML links. Example of a sitemap xml file (Sitemap.xml) in
the root directory of the website.
<![CDATA[
<?xml encoding="UTF-8" version="1.0" ?>
<urlset xmlns="http://www.google.com/schemas/sitemap/0.84">
<url>
<loc>http://www.instantinternetservices.com/</loc>
<lastmod>2009-07-09</lastmod>
<changefreq>daily</changefreq>
<priority>1</priority>
</url>
<url>
<loc>http://www.instantinternetservices.com/contactus.aspx</loc>
<lastmod>2009-07-09</lastmod>
<changefreq>daily</changefreq>
<priority>1</priority>
</url>
<url>
<loc>http://www.instantinternetservices.com/WebDesign.aspx</loc>
<lastmod>2009-07-09</lastmod>
<changefreq>daily</changefreq>
<priority>1</priority>
</url>
</urlset>
]]>
Submit the Site
Using an automated search engine submission service can save a great
deal of time and energy. Initially, the site should be submitted to the major search
engines such as Google and Yahoo manually. There are “Submit a Site” and “Submit
a URL” links and instructions on each of the search engine and directory pages.
Each site has its own rules for submission, so manually processing the first entry
is a good idea. After that, there is some value in resubmitting the site from time
to time as content changes. That’s where automatic search engine submission sites
come in handy. Cost and results vary, but they can be helpful in keeping your site
ranked.
Control Crawling
It's important that search engine spiders find your robots.txt
file that guides spiders to pages and directories you want crawled and denies entry
to protected areas of your site. A robots.txt file should be added to your home
directory since the search engine spiders will look there for the file. For more
information about setting up and formatting the robots.txt file, see http://en.wikipedia.org/wiki/Robots.txt.
Outside Links
One of the keys to getting a site ranked high by search engines is
by getting other sites to link back to your site. There are several ways to go about
this such as reciprocal link site, but the most productive linking you can get is
from site with high page rank and for customer sites with testimonials or other
references to your site.
Relevant Content
Keep the website content current, fresh
and up to date. News, articles and product information that changes frequently should
be posted often so that the relevancy of the information is considered higher than
content that has never changed.
Instant Internet Services can help you with website
design and marketing. Search Engine Optimization (SEO) and Search Engine Marketing
(SEM) are just two of the many services available.
